5 tips for web design for an online store
The design of your website is an opportunity to make a great first impression for your online store. It directly impacts the time users spend on your site and their willingness to make a purchase.
Every aspect of your design plays a crucial role in the prospects of your e-commerce store. The design can be one of the reasons why people visit your website. In addition to a well-crafted marketing strategy, having an attractive design is of paramount importance.
Here are five tips for online store design:
Use high-quality videos and images
Users rely on the ability to see images and videos of a product to make purchasing decisions. Brick-and-mortar stores have this undeniable advantage, so e-commerce stores need high-quality videos and images. Better presentation can contribute significantly to users buying a product. You should use high-resolution images, 3D models, and videos in your online store.
When you don’t have high-quality images, it leads to page abandonment. You may wonder how to upload large videos without losing their quality. However, this is achievable and manageable. Consider searching for solutions online. Another new norm for providing users the ability to visualise all the information is the option to zoom in on images.
Implement filtering, search, and user-friendly navigation
Keep in mind that convenience is the reason why so many people are drawn to online shopping. If you make the user feel uncomfortable, they are unlikely to buy from your store. You need to develop an online store that makes life easier for customers, leading them toward the important step, which is making a purchase. The website designer should think about all the small details to achieve this. Everything should flow smoothly from one point to another, and there should be no need to rush.
Having a filter allows the user to exclude all unnecessary elements and go directly to the product page from the homepage. The search bar allows the user to quickly find a specific item or category. The search field should be easy to find and visible. The ideal solution to successfully achieve all of these elements would be to obtain SEO for major brands and entrust experts in this field to manage your entire online presence. You will be pleasantly surprised by the outstanding results in the shortest possible time.
Consider hiring a digital agency for online store development
To create an appropriate website design for your e-commerce store, it’s essential to understand your target audience. Otherwise, you won’t achieve the desired results. There are many critical factors to consider when choosing a web development company for marketing your business.
Emphasise the right selection. Choose a digital agency that listens to your ideas. Check for the presence of an experienced marketing team, the ability to use CMS, the use of responsive web design, and whether they have a portfolio.
Maintain visual hierarchy in your online store
Keep in mind that the most important information blocks should be located close to the top of the page. For example, on all the homepages of online stores, you will see specific elements for understanding the site. These include the brand name and logo, the search bar, contact information, the navigation menu, sliders, and primary content.
Every successful online store design has a clear visual hierarchy because having a simple structure and the right hierarchy aids in navigation. With added visual attention, you’ll ensure that customers are guided effectively and create a sense of urgency.
Keep it simple to attract a wider audience
Every online store should be easy to browse and navigate. It’s not necessary to have a dramatic design to make the store attractive. Good website design is minimalist, clean, and looks sophisticated to users. Simplicity in design can make your online store more appealing to a broader audience.
